Sign up to be a sponsor of the 2026 Winding Roads Art Tour!

In the second weekend of June, 2026, the Winding Roads Art Tour (WRAT) will celebrate its 10th year since our very first tour in 2016! Coordinated WRAT programming choices will invite new and returning attendees to fill their weekend while exploring the amazing guest services, retail shops, live music and recreational offerings. We invite you to be there with us, showcasing your message and joining area artists, businesses, organizations and volunteers who are a part of this popular event! 

Your sponsorship of Winding Roads Art Tour provides you ongoing visibility and value all year round as we keep you acknowledged and linked on our website well before the 2026 Winding Roads Art Tour Guidebook is distributed in early Spring.  We are pleased to align Winding Roads Art Tour as an independently managed Arts Event under Fourthstream, the non-profit (501c3) that also brings Driftless Music Festival and Live In Viroqua to our community.

Want to have an ad included in the 2026 Winding Roads Guide? Be sure to sign up and pay for your sponsorship by December 15th, 2025. Print-ready graphic work needs to be emailed to us at windingroadsart@gmail.com by December 29, 2025, see ad specs here. Please also send us a full color logo for your business and a 10 words or less tagline if you have one!

You can sign up and pay below, or download and mail in this pdf with a check to: PO Box 172, Viroqua, WI 54665. See sponsor rates and benefits below.

Please contact Denise Benoit: 608-482-4053, denibenoit@yahoo.com or Karen Innis: 608-799-1338, inniskaren@gmail.com with questions. And thank you! We couldn’t do it without you.